 white box |  apple |  black bbox |
|---|---|---|
white box | apple | black bbox |
white box | black bbox | white box |
apple | black bbox | white box |
apple |
Apple Music
Launched: 2001 (iTunes)
June 30, 2015 (Apple Music)
33.4 million users
Apple Music evolved from iTunes which was one of the first platforms where you could purchase music digitally and keep it on your MP3 player or iPod. iTunes uses more file types than just MP3 to ensure good quality sound and low file size. Apple Music has become one of the biggest music streaming platforms today. You can use Apple Music on any phone, not just iPhones.
​
User: Jackie
Subscription: Student package
Jackie likes that she has access to certain music on Apple Music that other streaming platforms do not have. She also likes the set-up and finds it to be more user friendly than other music streaming platforms.
​
​There is no free version of Apple Music.
​
Subscription to Apply Music comes with the ability to create playlists from their library of songs, listen to playlists that are created for you or that are based off what's trending watch exclusive interviews. If the user has an iPhone, Apple Music connects to Siri.
​
See the image below from Apple Music's website for the various subscriptions:
